Sustainability in the jewelry industry
Jewelry is a luxury item with a special responsibility for nature and society, and thus for the well-being of our planet. At AVENIDA, we are aware of this responsibility and focus on sustainability, fairness, and long-lasting quality.
German manufacturing and precious metal recycling ensure an excellent CO2 balance
We manufacture our jewelry exclusively in Germany, where fair working conditions and high environmental standards are a matter of course. Thanks to short delivery routes and efficient production, CO2 emissions are kept particularly low.
We also process 100 percent recycled silver and gold, which also ensures low CO2 emissions because recycling requires significantly less energy than mining precious metals. In addition, precious metal recycling according to RJC standards ensures the greatest possible transparency and security regarding ethically sound sources of recycled raw materials.
As precious metals, silver and gold can be recycled indefinitely without loss of quality. In addition to conserving these scarce resources, this process has the significant advantage of avoiding serious environmental pollution and inhumane practices, which are unfortunately not uncommon in mining. Learn more about this topic here.
"Made in Germany" - indication of origin and seal of quality
Over time, the "Made in Germany" designation of origin has become a recognized seal of quality worldwide, standing for high-quality products. We are proud to manufacture our jewelry in Germany with outstanding quality, thus representing the virtues associated with this seal of quality.
Our cases are also sustainably manufactured in Germany
Even our cases are manufactured in Germany in compliance with the highest ecological standards. We use only textiles made from certified organic cotton (kbA). Even the labels are woven in Germany from organic cotton.
At AVENIDA, we focus on sustainability, fairness, and quality to fulfill our responsibility as a producer of luxury goods. We are proud to manufacture our jewelry exclusively in Germany, under the highest social and environmental standards.