Why we rely on “Made in Germany”.

Warum wir auf "Made in Germany" setzen

Sustainability in the jewellery industry

Jewelry is a luxury item that brings with it a special responsibility for nature and society and thus for the well-being of our planet. At Avenida Jewelry, we are aware of this responsibility and focus on sustainability, fairness and long-lasting quality.

German manufacturing and precious metal recycling ensure an excellent CO2 balance

We manufacture our jewelry exclusively in Germany, where fair working conditions and high ecological standards are a matter of course. Due to the short delivery routes and efficient production, CO2 emissions are kept particularly low.

We also process 100% recycled silver and gold, which also ensures low CO2 emissions because recycling uses significantly less energy than mining precious metals. In addition, precious metal recycling according to RJC standards ensures the greatest possible transparency and security with regard to ethically sound sources of recycled raw materials.

As precious metals, silver and gold can be recycled as often as desired without any loss of quality. In addition to conserving these scarce resources, this process has the great advantage of avoiding serious environmental pollution and inhumane practices, which are unfortunately not uncommon in mining. You can find out more about this topic here.

"Made in Germany" - indication of origin and seal of quality

Over time, the "Made in Germany" designation of origin has become a recognized seal of quality worldwide and stands for high-quality products. We are proud to manufacture our jewelry in Germany in outstanding quality and thus represent the virtues associated with this seal of quality.

Our cases are also sustainably manufactured in Germany

Even our cases are manufactured in Germany in compliance with the highest ecological criteria. We only use raw materials from sustainable, FSC-certified forestry and textiles made from controlled organic cotton (kbA). Even the labels are woven in Germany from organic cotton.

At Avenida Jewelry, we focus on sustainability, fairness and quality in order to live up to our responsibility as a producer of luxury items. We are proud to manufacture our jewelry exclusively in Germany, under the highest social and ecological standards.

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