After several years of preparation, the launch of our eponymous jewelry label took place in January 2022 with the founding of Avenida Santiago GmbH.
The label is now called AVENIDA, and the name SANTIAGO stands for the original collection. In May 2024, we presented another collection called VESPUCCI .
Who we are
We are Roland Knipfer and a small team of enthusiastic employees and partners who all pursue the same goal.
What moves us
We love honest, authentic jewelry that doesn't give the impression of being more than it actually is. That's why you won't find any gold plating or hidden cavities in our collection. Each piece is solidly crafted, and what looks like gold is gold – through and through. Crafting this jewelry sustainably and fairly from recycled silver and gold exclusively in Germany, combining expressive and extravagant design with uncompromising quality, is the core of our work. Following the motto "buy less but better," we counter the fast-fashion culture and demonstrate how this can be achieved with timeless design, high quality, and the resulting longevity.
We love silver and are enchanted by gold
Silver is one of the oldest and most beautiful jewelry metals and is virtually indestructible. We love this precious metal for its understated appearance and special charm, and we prefer to use it in our jewelry. With our VESPUCCI collection, however, gold is also making its way into the AVENIDA jewelry world – gold has exerted a magical attraction on people for thousands of years, and we too cannot resist it.
Responsibility meets design – design meets quality
We believe that the consumption of luxury brings with it a special responsibility for nature and society, and thus for the well-being of our planet. At AVENIDA, we take this responsibility seriously and focus on sustainability and longevity. At the same time, the fair and responsible creation of our jewelry remains in the background – those who see and feel it should perceive only beauty and quality. For us, design and high-quality craftsmanship are inextricably linked to sustainability and fairness.
Our greatest concern is to bridge the gap between sophisticated design and excellent craftsmanship on the one hand, and care for people and the environment during production on the other. For us, taking responsibility doesn't mean forgoing something, but rather making better choices.
Jewelry for everyone – everything for you
This idea serves as the motto for our collections. What we mean by this becomes clear when you search for jewelry in gender categories – as is usual. However, we don't think in categories, but in terms of individuals, and we make jewelry for people – for everyone – for you! With our casual creations, which simultaneously convey a sense of understatement, we want to give everyone who feels addressed by them the opportunity to express their unique personality and make a statement for freedom and responsibility.